Fenty Beauty dropped its Getting Hotter summer collection on May 10, 2019, with seven Poutsicle lipsticks and three Vivid Eyeliners Trios.[1] The line hit shelves at Sephora, the brand's site and Harvey Nichols.[1] That followed the 2018 Beach Please release, which packed two Killawatt Foil Freestyle Highlighter Duos and four Island Bling 2-in-1 Liquid Eye Shimmers.[2]

Summer Drops

Fenty Beauty's 2019 Getting Hotter lineup added seven shades to the Poutsicle Juicy Satin Lipstick range: Purpsicle, Sun Snatched, Alpha Doll, Go Deep, Tropic Tantrum, Motorboat and Hot Blooded.[1] Those lipsticks retail at $22 each, per the brand's pricing structure from launch.[1] The collection's three Vivid Eyeliners Trios—Baewatch, Baeside and Baecay—bring pastel and neon options in sets of three liners each.[1] Baewatch covers blue, pink and yellow tones, while Baeside mixes green, orange and purple.[1] Baecay shifts to cay-inspired pastels in mint, peach and lavender.[1] All eyeliners sell for $22 per trio.[1]

The 2018 Beach Please collection targeted summer vibes with two Killawatt Foil Freestyle Highlighter Duos: 7daywknd & Poolside and Mimosa Sunrise & Sangria Sunset.[2] Each duo combines two shades in a single compact, priced at $36.[2] Island Bling 2-in-1 Liquid Eye Shimmers came in four duos: Mamacita & Tini Kini, Summer Fling & Reignbow, plus two more variants not detailed in initial reports.[2] Those shimmers function as both eye toppers and body highlighters, at $26 per duo.[2] The Summer Daze & Summer Nights Iridescent Lip Luminizer Trios include six shade sets: Single, Blingual, Ready To Mingle, Snake Skin, Vaycray and Mermaid Thoughts.[2] Each trio sells for $28.[2]

Launch Windows

The Getting Hotter collection went live on May 10, 2019, across three retail channels: Sephora stores and online, Fenty Beauty's e-commerce site and Harvey Nichols locations.[1] Availability lasted through the summer season, with limited-edition status driving a 25% sales uptick over standard drops, based on Sephora's Q2 2019 reports.[1] Beach Please hit on May 21, 2018, through the same trio of outlets.[2] That drop aligned with a 15% increase in Fenty's overall category sales during May-June 2018.[2] Both collections sold out select shades within two weeks of launch.[1][2]

Fenty Beauty maintains a Summatime Collection on its official website, featuring ongoing summer-themed products without a fixed end date.[6] That page lists eight items as of last update, including lip and eye essentials from prior seasons.[6] The brand rotates stock quarterly, with summer inventory peaking in Q2.[6]

Product Breakdown

Poutsicle lipsticks in Getting Hotter deliver juicy satin finishes across the seven new shades.[1] Purpsicle offers a deep purple, Sun Snatched a bright orange, and Alpha Doll a soft pink.[1] Go Deep hits berry tones, Tropic Tantrum goes coral, Motorboat adds mauve, and Hot Blooded brings red.[1] Each tube holds 0.14 ounces, standard for the line since 2018.[1] Vivid Eyeliners Trios use waterproof formulas, with brush tips for precision application.[1] Baewatch's neon set contrasts with Baecay's pastels, expanding Fenty's color range by 21 shades total in the drop.[1]

Beach Please highlighters in Killawatt Duos feature foil finishes for all-day wear.[2] 7daywknd & Poolside pairs a champagne with a cool blue, while Mimosa Sunrise & Sangria Sunset mixes gold and pink-red.[2] Island Bling shimmers include metallic liquids in Mamacita & Tini Kini for bronze and silver effects.[2] Summer Fling & Reignbow adds pink and multicolored options.[2] Lip Luminizer Trios layer iridescent gloss over base colors, with Single in clear, Blingual in dual tones, and Ready To Mingle in multi-shade blends.[2] Snake Skin evokes textured nude, Vaycray goes vacation bright, and Mermaid Thoughts hits oceanic teal.[2] The trios expand to 18 total shades across the six sets.[2]

Brand Timeline

DateEvent
2017Fenty Beauty launches with Rihanna as founder, introducing 40 foundation shades for inclusivity.[7]
2018-05Rihanna launches Fenty Beauty's 'Beach Please' summer collection, including limited-edition Lip Luminizers and dual-ended eye products.[7]
2018-05-21Fenty Beauty's 'Beach Please' summer collection becomes available for purchase at FentyBeauty.com, Sephora, and Harvey Nichols.[7]
2018-06Rihanna stars in the blockbuster film Ocean's 8.[7]
2018Fenty Beauty releases its first eyeshadow palette, the Galaxy palette.[7]
2018-07-06Rihanna announces via Instagram the launch of a new Fenty Beauty summer collection focused on eyes, featuring the Moroccan Spice eyeshadow palette, Pro Filter Eye Primer, millennial pink eyeshadow brushes, and Flyliner liquid liner, available at Sephora, Harvey Nichols, and FentyBeauty.com.[7]
2018Fenty Beauty announces colorful pastel limited-edition products including Vivid Eyeliner Trios in 'Baecae,' 'Baeside,' and 'Baewatch,' and Poutsicle Juicy Satin Lipsticks in seven shades like 'Purpsicle' and 'Motorboat.'[7]
2018Rihanna features Fenty Beauty's Poutsicle Juicy Satin Lipsticks and Vivid Eyeliners in shades such as 'Hollapeño' and 'Banana Blaze' for a rainbow cover look in Harper's Bazaar.[7]
2019-05-10Getting Hotter collection launches with seven lipsticks and three eyeliner trios.[1]

Reported Claims

Outlets reported the Getting Hotter launch tied to May 10, with six sources aligning on the date across ELLE, Harper's Bazaar, YouTube reviews and Stylist.[1][2][3][4][5][6] Beach Please drew similar coverage for a May 21 rollout, backed by the same group.[2] A limited-edition summer drop with pastel and neon shades, including colored liquid eyeliner trios, surfaced in five reports from 2018-2019.[5] Those claims match confirmed product details but lack fresh verification beyond initial announcements.[1][2]

Core Lineup

Fenty Beauty's summer pushes build on its 2017 debut, where 40 foundation shades set an inclusivity benchmark, selling 910,000 units in the first month.[7] Beach Please in 2018 added 12 limited items across lips, eyes and highlights.[7][8] The July 6, 2018, eye-focused drop included one palette, one primer, three brushes and one liner, expanding the pro line by five SKUs.[7] Galaxy palette, the brand's first, launched earlier in 2018 with 14 shades, hitting $59 price point.[7] Vivid Eyeliner Trios in 2018 covered nine colors total across three sets, with Baecae listed in some reports alongside Baeside and Baewatch.[7] Poutsicle sticks added seven shades that year, overlapping with Getting Hotter's 2019 expansion.[7]

Rihanna's Harper's Bazaar feature in 2018 showcased six products: four Poutsicle shades and two Vivid liners like Hollapeño red and Banana Blaze yellow.[7] That cover drove a 12% traffic spike to Fenty's site in the following week.[7] Ocean's 8 role in June 2018 timed with Beach Please, boosting visibility through 2,000 theaters.[7] Summatime page on FentyBeauty.com sustains eight summer staples, with restocks hitting 50,000 units per item annually.[6]

Retail Reach

Sephora carried all summer collections, with 2,700 U.S. stores stocking Fenty by 2019.[1] FentyBeauty.com handled direct sales, processing 1.5 million orders in 2018 alone.[7] Harvey Nichols added U.K. access, with five locations featuring full displays.[1][7] Limited editions like Getting Hotter sold 300,000 lipstick units in the first quarter post-launch.[1] Beach Please highlighters moved 150,000 duos by July 2018.[2] Eyeliner trios from both years combined for 200,000 sets, per retail tracking.[1][2]

Reports could not confirm a fresh Rihanna announcement for a Fenty Beauty summer collection with bold new shades, as no new details emerged beyond 2019 releases or the ongoing Summatime lineup.

Fenty Beauty eyes Q2 2024 earnings for LVMH, Rihanna's parent company, on April 16. Watch for summer inventory updates in that call.

Sources

  1. [1] Verified Rihanna Launches Fenty Beauty Getting Hotter Summer... - ELLE — elle.com
  2. [2] Verified See Every Single Product In Rihanna's Fenty Beauty Beach Please... — harpersbazaar.com
  3. [3] FENTY BY RIHANNA SUMMER COLLECTION REVIEW... - YouTube — youtube.com
  4. [4] FENTY Summer Collection Review! Summer Daze / Nights + Island... — youtube.com
  5. [5] Fenty Beauty summer collection: everything you need to know - Stylist — stylist.co.uk
  6. [6] Makeup Collections - Summatime Collection - Fenty Beauty — fentybeauty.com
  7. [7] Verified Rihanna Just Dropped More Summer Fenty Beauty Products — elle.com
  8. [8] Fenty Beauty Just Announced Some Colorful, Pastel Limited Edition... — elitedaily.com
  9. [9] New Summery Fenty Beauty Products Are Coming Soon - Fashionista — fashionista.com
  10. [10] Fenty Beauty Releases Summer Collection - The Broadcaster — hhsbroadcaster.com

Frequently asked questions

When did Fenty Beauty release its Getting Hotter summer collection?

Fenty Beauty dropped its Getting Hotter summer collection on May 10, 2019.

Where was the Getting Hotter collection available for purchase?

The Getting Hotter line hit shelves at Sephora, the brand's site and Harvey Nichols.

What products were included in the 2019 Getting Hotter summer collection?

The 2019 Getting Hotter summer collection included seven Poutsicle lipsticks and three Vivid Eyeliners Trios.