GetCelebrity Editorial
Not so long ago, people expected noticeable transformations from a cosmetologist. Today, the opposite is true: a good result is one that isn't advertised. Friends and family should see a rested face, fresh skin, and a clear gaze, but shouldn't be able to guess what exactly was done. Dermatocosmetologist Alena Milen told GetCelebrity.com why the most popular procedure isn't suitable for everyone, what a patient truly pays for in premium cosmetology, and when it's important to stop.
Looking Fresher and Staying Yourself
— Alena, what do patients most often say during their first consultation?
— Usually, people want to look fresher but still remain themselves. Many say directly: "I don't want others to realize I've had something done." And this is the right approach. Your face shouldn't reveal how many procedures you've had or which doctor you visited.
— But at the same time, everyone wants to see results as quickly as possible. Is this possible?
— It's possible. Today, hardware and injection techniques allow for noticeable effects much faster than before. However, speed shouldn't be the only criterion. First, it's important to understand what truly needs correction and what's best left untouched.
Why the "Procedure of the Year" Doesn't Exist
— So, there's no universal procedure, no main "must-have" of the year?
— There isn't. One person needs to work on skin quality, another on tissue density, and a third might only need to adjust their at-home skincare. The main procedure is the one that's right for *you*, not the one everyone is talking about.
— What distinguishes premium cosmetology from ordinary cosmetology?
— Precise diagnostics and the ability to predict results. It's important not just to decide which procedure to do today, but to understand how the skin will change during and after the course of treatment. It's a strategy, not a series of random manipulations.
— What hardware technologies are truly in demand right now?
— In current practice, BBL, Morpheus, Ultraformer, and VOLNEWMER are used. But for the patient, the name of the equipment is less important than how skillfully the doctor determines the indications and selects the parameters. A doctor's experience is always more valuable than the brand of the device.
— How do you combine hardware procedures and injections?
— I structure my work based on the principle: cause - action - result. First, I assess the skin's condition, then I determine the sequence of treatments. As a result, the patient receives not several separate procedures, but an integrated system where each stage enhances the previous one.
What Makes Up the Price
— Why has modern cosmetology become so expensive?
— Patients pay for more than just the procedure itself. The cost includes diagnostics, the doctor's qualifications, the quality of the products and equipment, sterility, correctly chosen parameters, and post-procedure monitoring. However, a high price in itself guarantees nothing: expensive doesn't always mean good, just as fast doesn't always mean correct.
When It's Important to Stop
— Can you refuse a patient a procedure?
— Of course. Sometimes a person wants to replicate someone else's appearance or fix something that actually makes them unique. In such cases, it's important to stop at the right time. A doctor's task is not to fulfill every wish, but to determine if the intervention will truly enhance their appearance and preserve natural proportions.
— When does self-care turn into an addiction to procedures?
— When a person stops seeing themselves as a whole and starts endlessly searching for individual flaws. First, they dislike one wrinkle, then the facial contour, then the shape of their lips. Cosmetology works correctly when, after it, a person thinks less about their appearance, not more.
The Main Trend of 2026
— What would you call the main trend of 2026?
— Mindfulness. Not striving to look younger at any cost, but wanting to look good at your own age. Naturalness isn't about completely abandoning cosmetology. It's about achieving a result where the face remains alive, preserves its expressions and individuality.
