Michael Jordan: The Business Empire Behind Jordan Brand, 23XI Racing

Entrepreneur | By Андрей Заруев | January 29, 2026

Michael Jordan is not just a household name — they are a business powerhouse. From Jordan Brand, 23XI Racing, Michael Jordan has built an empire that transcends basketball legend and sports owner. Discover the entrepreneurial journey, key business moves, and the vision behind one of the most recognizable brands in the world.