Serena Williams: The Business Empire Behind Serena Ventures, S by Serena

Entrepreneur | By Андрей Заруев | January 2, 2026

Serena Williams is not just a household name — they are a business powerhouse. From Serena Ventures, S by Serena, Serena Williams has built an empire that transcends tennis player and investor. Discover the entrepreneurial journey, key business moves, and the vision behind one of the most recognizable brands in the world.