Dmitry Yurov
Her biography resembles not so much a career ladder as a series of rebirths. Born in Yakutsk, Butkevich moved to Moscow at 17, obtained an economics degree, then graduated with honors from the Ostankino Institute of Television and Radio Broadcasting, and continued her studies in the USA. Her own TV show was followed by magazine photoshoots, hundreds of thousands of subscribers, clothing for luxury travel, and talisman jewelry. Today, her website offers meditation to activate the "channel of abundance." Behind this trajectory lies the main question: where does the image end and the person begin?
— It's hard to find a straight line in your biography: economics, television, Instagram, clothing, transformation practices. Which of these is success, and which is just decoration?
— If I lose the right inner state, it means I temporarily lose connection with myself — not with success. For me, the right inner state is success. It doesn't depend on the number of projects, money, or achievements. In such a moment, it's pointless to urgently reshape circumstances. You need to stop and honestly ask: where is my energy going, what has thrown me off balance?
— Meditation, rest, and time alone help me. When my inner foundation returns, difficulties stop looking like catastrophes and become adventures again, which can teach something.
— In 2021, you launched luxury travel clothing — for flights, trips, a beautiful life on the go. What does this life look like without a filter?
— The main thing always remains behind the scenes — inner work. Every day I deal with fears, beliefs, anxiety; I learn not to let them make decisions for me. What people see on social media does exist. But it's just the cover. The foundation is discipline and the constant choice of myself, my dreams, and my life, especially when it's scary.
— Publications from past years estimated your audience in the hundreds of thousands. Today, the brand's profile is active, while the former personal accounts mentioned by the press are inaccessible. Has publicity ceased to be capital and become a price?
— I used to believe that if I showed achievements, happy moments, a beautiful life, it would inspire others to choose themselves. Over time, I realized that openness doesn't always inspire — sometimes it attracts hate.
— Now I share what I consider important, but I no longer reveal everything without reservation. There are things I want to keep only for myself. And I try to protect my happiness now too.
— On your current website, there's a meditation for activating the "channel of abundance"; you call yourself an author of practices with twenty years of experience. If social media disappeared tomorrow, what would remain of the project — and what of yourself?
— Almost everything. I would still exercise, watch my diet, be interested in health, youth, beauty, and what helps a person unlock their potential. I would continue to follow fashion, travel, meet people who are passionate about their work.
— There would be much less photo and video shooting. I would devote the freed-up time to sports, travel, learning — and to life itself.
— At 17, you left Yakutsk for Moscow, later there was Los Angeles and the New York Film Academy. This biography looks like constant acceleration. What advice would you give your twenty-year-old self — and what would she definitely not want to hear?
— Precisely the advice I wouldn't have heard then: stop rushing time. At twenty, I wanted everything at once — to achieve results faster, realize plans faster, get what I wanted faster.
— But some things cannot be rushed. I would dedicate more time to languages, music — everything that requires patience and develops step by step. Even after the first cosmetic surgeries, I thought I could get off the operating table and immediately run further. I only hindered my body's recovery.
— Speed isn't always good. Sometimes the fastest way to results is to let the process unfold naturally. Although my nature still loves speed: I still want tomorrow to have come yesterday. It's just that now I better understand the value of patience and know how to trust time.
Photographer: Alexander Santo · Makeup: Valentina Velvet
